The Colorado Association for Recycling is proud to announce that we are changing our name to Recycle Colorado. The transition to the new name will take place through the end of the year as we work to update our online and offline presence in the state.
The organization adopted a new vision and mission in 2017. With a new focus and strategy in place, the Board of Directors wanted a name that “would be much clearer and would resonate with people who didn’t already know who we are or what we do,” said Board President Megan Lane.
“We want our name to reflect what we are doing across Colorado, which is showing how recycling is a critical piece in closing the loop in circular economies. We also want people to know that it takes everyone in the state to get this done, not just those in the recycling industry. We have members from all sectors: private, public, non-profit, non-recycling businesses and private citizens,” said Executive Director Laurie Johnson.
Along with a new name, the organization revealed a new logo and will launch a new website January 1. Contact information for staff will remain the same until further notice.